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                              Tip #9: Convert Testimonials Into Case Studies

                              Testimonials are important in copywriting. Problem is, they’re so overused and sugar-coated that they seem as if they’re made up by a marketer. Sure, testimonials are fantastic. But to readers, fantastic testimonials are fantasy. Rather than grouping testimonials together in your copy and using flowery prose that sounds like a tween raving about last night’s …

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