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                              Tip #2: Be Odd, Off, and Obscure to Be Believable

                              Numbers have always been great at arousing curiosity. Especially in headlines. When people see numbers, like “top 10 bread-baking shortcuts for non-bakers,” those who fall within that target market will wonder, “what are they?” Other examples include: “10 fears people are afraid to talk about.” “Turn your marriage around in 24 hours or less!” “How …

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