乐8彩|官方网址

                    
                    

                              Tip #5: Shock, Awe, and… Soothe?

                              One of my favorite headline tactics is to connote something shocking, weird, confusing, odd, outrageous, or interesting. And then to explain it further in the copy.

                              You start with something that might seem unbelievable but doesn't tell the full story, which forces the reader into the copy to know more.

                              Let's say you sell a weightloss program. Your copy hinges on the idea that strict diets are bad. They slow down a dieter's metabolism and can even cause health problems.

                              The headline could say something like, “Fact! Most ‘healthy' diets are cold-blooded killers.” (The point is that strict diets “kill” your metabolism so to speak, but it's enough to pique the target reader's curiosity and pull then into your copy.)

                                                
                                                

                                                          Technology

                                                          education

                                                          the weather

                                                          explore

                                                          fashion

                                                          constellation

                                                          Technology

                                                          aviation

                                                          Variety show